scientific review of the giver essays

scientific review of the giver essays The Giver is a science fiction novel by Lois Lowry. It tells the story of people living in what they think is a "utopia" as seen through the eyes of a young boy named Jonas. On everyone's 12 birthday they get assigned a job. He is assigned the duty of the Receiver. He retrieves memories from this man called the Giver. He begins to experience new things via memories and dreams. He sees differences between people, he feels hot and cold, and he has emotion. Until then Jonas had lived in a world of conformity. Everyone looked the same, there was complete climate control, and there was no feeling. Anyone who was different was "released" (killed) so people from this community never new of other races, religions, or beliefs. Jonas cannot live in his plain world after learning about color and temperature and the unusual feeling in him. He escapes into the world as In the utopia people could not see color. Color is the result of light rays bouncing off objects and entering your eye at an angle. Light travels through space at about 186,000 miles per second. Ergo the waves couldn't be stopped. Not to mention the waves reflect off of objects, so the waves would hit an object and keep bouncing to make color for everything. This means it would be impossible to block out color. The town is run by the elders. One of there jobs was to keep the climate the same. There is no precipitation, and temperature is kept comfortable. That means it doesn't rain or snow and that water can't evaporate. Life as it exists today cannot survive without the water cycle. It starts with evaporation. The temperature must be hot enough to turn water particles into vapor where it comes together in the sky. It condenses and when the cloud gets full it rains. Depending on the outside temperature the water would fall to earth as rain, sleet, hail, or snow. People need water to live and ...

Print-On-Demand vs Offset Printing Which Is Better (with Examples)

Prints) Print-On-Demand vs Offset Printing: Which Wins? This is a guest post by Jessica Ruscello, a copywriter at Blurb, Inc. Jessica is also a writer, teacher, and photographer who makes her mark with empty coffee cups, ink spills, and red lipstick.The last ten years- even the last five- have seen game-changing developments in printing technology. Even if print-on-demand has been around longer than that, we’re now seeing these digital machines produce exquisite quality (depending on which service you use). Advanced inkjet technology now creates pages and covers that are nearly identical to those created with traditional offset printing, offering incredible advantages to self-publishers.How can you make sure you're getting the most return out of it? Let's find out.How print-on-demand works (in 6 steps)Choose your format. From coffee-table books to magazines to trade paperbacks, print-on-demand is compatible with any format you’d find in a bookstore. The more copies you order, the more cost-effective customization becomes (hi gher volume order makes it possible to try different endsheets, ribbon markers, or cover styles). That said, standard commercial sizes and papers are readily available across printers.Create a properly formatted book file. Your PDF (or another print-ready file) will stay with the printer and can be called up any time an order is placed for your book.List your book on major bookselling sites. You can do this using a â€Å"print-on-demand distributor† like KDP Print (for Amazon), IngramSpark, or Blurb.Every time someone orders your book, the order is sent to the printer. Digital printers print and assemble your book all in one place.The book is shipped to the retailer, who forwards it to your reader. In some cases, the customer will be able to get the print book in under one hour!Your reader pays the retailer. Your retailer will then send the net revenue to you (after deducting printing costs and retailer discounts- read more about these below). 100+ Client Services Pricing - $16.00/copy (Not including taxes or shipping) 1000 Copies Offset Printing - $7.50 /copy (Includes approximate shipping to US)Don’t overlook offset printing because of the large upfront costs, and don’t overlook print-on-demand, which offers greater speed, quality, and innovation than what has been available at any other time in print history. Whichever one's better for your project, there's no doubt that print-on-demand has done so many exciting things for book-makers, creating more options for beautiful end products.Have you tried offset printing on one of your books? What has been your experience with print-on-demand so far? Leave your thoughts (as well as any questions for Jessica) in the comments below.

Visual arts...a visit to the metropolitan museum of art Essay - 1

Visual arts...a visit to the metropolitan museum of art - Essay Example as revised to state that: â€Å"The mission of The Metropolitan Museum of Art is to collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards† (Metropolitan Museum of Art). Where is the mission found  within  the museum? Is it written for all to see or is it in a piece of literature available at the entrance?  The mission statement can be found in a stairwell near the 81st street entrance. Is it written clearly or do you think it’s too obscure, or too general? What makes it so? The mission statement is clearly written. The original statement, however, connects the art within the museum to the American culture, the spirit of the idea of creating a collection more defined by the culture for which the collection was created. The newer statement separates the art from the public, re-enforcing the idea that art is elitist and through this idea, creates an alienation of the average viewer from the works. The first statement was inclusive, while the second creates exclusivity. Upon entering the museum, the massive size and detail of the architecture leaves one breathless in its impressive impact. The architecture of the front entrance is organized symmetrically, giving a sense of balance and stability. The architecture is serious, intended to denote the importance of the building and impacting with a solemnity that quiets the soul upon entering. Even with the colorful banners on the outside of the entrance, the attendee is intimidated by its impressive stature. Despite its serious nature, the entrance to the museum invites the attendee to enter, to want the experience that waits within its walls. Despite its large and impressive stature, it is not intimidating, but evokes a sense of excitement in the attendee because of what is

The South Beach Diet Essay Example | Topics and Well Written Essays - 500 words

The South Beach Diet - Essay Example The foods allowed in this phase are starchy carbohydrates, seafood, lean beef/poultry/pork, fruits, dairy (yogurt, milk fat free), vegetables (barley, black-eyed peas, pinto beans, sweet potatoes, yams, onions, and carrots), sweet and chocolates which are semi-sweet and soy products. Agatston believed that that hunger cycles in an individual are triggered by carbohydrate rich food which the body can digest quickly, creating a spike in blood. Such foods include the heavily refined sugars and grains that make up a large part of the typical Western diet. The South Beach Diet eliminates these carbohydrate sources in favor of relatively unprocessed foods such as vegetables, beans, and whole grains which are good sources of carbohydrates. The South Beach Diet eliminates the trans-fats and discourages saturated fats. The foods which contain bad fats may not contribute to hunger cycle but they contribute to LDL cholesterol and heart diseases. Thus the South Beach Diet replaces these bad fats with foods rich in unsaturated fats and omega-3 fatty acids which contribute to HDL cholesterol and provide other health benefits.

Preserve Knowledge Essay Example for Free

Preserve Knowledge Essay Dear Sir, Have you ever noticed how people live all their lives in the pursuit of knowledge and wisdom? As a society, we put so much emphasis upon enriching our lives through education and it never seems to dawn upon us that upon our demise, all of this knowledge we thirsted to have in life becomes a forgotten part of our existence. It bothers me when I hear about people committing suicide or killing an innocent person because all of the knowledge they gained in life goes with them to the grave and is then lost forever. This is why I have decided that the time has come for me to write a book that will help people come to terms with their personalities and perhaps learn to appreciate their reason for being in this world in the process. If I can touch a life and prevent even one homicide of suicide case in the world, then my book Preserve Knowledge: The Healing of the Nation will have accomplished its objective to save lives and preserve knowledge. Nobody really understands why people commit crimes against lives and how it affects the perpetrator spiritually. I would like to help in understanding their situation by helping them in their healing process and introducing them to other spiritual leaders who were once lost and without direction in their lives and have now become leaders of society. Only by understanding these people and their situations will it be possible for us to communicate with our inner self and soul and eventually understand how wisdom of the mind and soul becomes a reality. Through my book, I wish to help people come to the realization that when a person dies or is killed, everything he has learned in life becomes useless. There was no transference of knowledge to the living that are capable of propagating the knowledge shared with them by the deceased. By helping people to survive, we preserve knowledge and in the end the shared knowledge helps in empowering a nation. An intellectual nation is a rich nation. My book will concentrate on developing the 2 most important areas of development in a human being. These are the mind and soul. It is imperative that the mind of a person be developed because the mind can be likened to an absorbent sponge that will absorb all information that comes its way. It is like a blank slate waiting to be written upon using permanent ink. Although the mind filters information, it also helps the soul develop through logical connections and thinking. The soul on the other hand helps that knowledge we collect to become part of a persons personality and memory database. During the times when the soul feels so tired that if seems to make more sense to end your life, a person feels hopeless. But this is not the way God intended for us to live our lives. God created man to be the highest and most intelligent form of animals because only man was tasked with the duty of taking care of our planet and recording its history. This is the main reason why all knowledge and information that each man has in his mind and soul must be shared with others. Sharing information with the right people always helps to enrich lives. When a person feels good about himself and he has the right kind of support to help him overcome his shortcomings, the nation benefits. That person will always turn out to be a valuable asset to society and whose contribution would be solely missed if he were to take his knowledge to the grave with him. This is why it is imperative that my book Preserve Knowledge: The Healing of the Nation must be published. So many lives are lost these days to suicide or homicide. Imagine all the knowledge that is snatched away from us. We should not allow the draining of this knowledge to proceed any further. Needless to say, only my book can show us how to do this. This is why I am imploring your help in order to see my book published. If you believe in the same causes that I do, this book will be a valuable asset to your personal library.

Santiago as Code Hero in Hemingways The Old Man and The Sea Essay

Santiago as Code Hero in Hemingway's The Old Man and The Sea "The Old Man and the Sea" is a heroic tale of man's strength pitted against forces he cannot control. It is a story about an old Cuban fisherman and his three-day battle with a giant Marlin. Through the use of three prominent themes; friendship, bravery, and Christianity; the "Old Man and the Sea" strives to teach important life lessons to the reader while also epitomizing Santiago, the old fisherman, as a Hemingway code hero. The relationship between Santiago and the boy is introduced early in the story. They are unlikely companions; one is old and the other young, yet they share an insuperable amount of respect and loyalty for each other. Santiago does not treat Manolin as a young boy but rather as an equal. Age is not a factor in their relationship. Manolin does not even act as a young boy; he is mature and sensitive to Santiago's feelings. He even offers to disobey his parents and accompany Santiago on his fishing trips. Santiago is viewed as an outcast in his village because he has not caught any fish for more than eighty-four days and is therefore "unlucky". Nonetheless Manolin is loyal to Santiago and even when his parents forbid him he wants to help his friend. Their conversations are comfortable, like that of two friends who have known each other for a long time. When they speak it is usually about baseball or fishing, the two things they have most in common. Their favorite team is the Yankees and Santiago never loses faith in them even when the star player, Joe DiMaggio is injured with a heel spur. In this way Santiago not only teaches Manolin about fishing but also about important characteristics such as faith. In the story Santiago's bravery is uns... ...e does allow Christianity to be a more dominant theme than the other but instead makes it more symbolic than intentional. He does not smother the relationship between the old man and the young boy but instead separates them for a large part of the story. Finally, he does not make Santiago's bravery a central them by highlighting his weaknesses. In the end the old mans perseverance and faith pay off. He finally gains the respect of the village and succeeds in teaching Manolin the lessons of faith and bravery. In Ernest Hemingway's "The Old Man and the Sea", one will find many examples in which the main character, Santiago, surpasses many hardships while being courageous, brave, and being a friend. Each of these: courage, bravery, and friendship, are qualities in a Hemingway code hero. Hemingway, Ernest. "The Old Man and the Sea. New York: Simon & Schuster, 1999.

Strategic Market Planning

Tutorial 2. 2 Strategic Market Planning 1. 4 – Discuss the concept of balanced strategic planning and the approach outlined by the Balanced Performance Scorecard. What are the five common principles associated with implementing the balanced approach to strategic planning? The idea of having balanced strategic planning outlined by the balanced performance scorecard is to allow organizations to implement strategy rapidly and with great efficiency by integrating the measurement system with the management system.The balanced performance scorecard converts an organizations vision and strategy into a number of action measures that provide the basis for a strategic management and measurement system. The balanced scorecard approaches strategy from four complementary perspectives: financial, customer, internal process, and learning and growth. The five common principles associated with implementing the balanced approach to strategic planning are :- 1. Translate the strategy into operat ional terms. 2. Align the organization to strategy. 3.Make the strategy a part of everyone's everyday job. 4. Make the strategy a continual process, i. e. through every stage of the development, manufacture and distribution of a product. 5. Mobilize change through executive leadership. 2. 4 – Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented? Codes of conduct are formal statements that describe what an organization expects of its employees.Codes of conduct define good practice by reflecting on the core values of rights, relationships, responsibilities, standards and safety. A code of conduct should be more than a list of rules for employees to adhere by. It should also be an expression of a company or organizations values and an extension of its policies. It should be well thought out, so as t o be a meaningful, useful document that employees actually use. The main things contained in a code of conduct should include the following:- 1. Freedom of association and the right to bargain collectively. 2. Forced and bonded labour. 3.Child labour. 4. Non- discrimination. 5. Health and safety. 6. Hours of work. 7. Wages. 8. Security of employment. Also trustworthiness, respect, responsibility, fairness, caring, and citizenship should be included. To ensure that the code is successfully implemented it should be used by everyone and at every stage within an organization. Everyone should be accountable if it is they do not adhere to the code of conduct. 2. 5 – What is the relationship among marketing ethics, strategic planning, and organizational performance? How is being market oriented different than having a stakeholder orientation?Adhering to good marketing ethics and being socially responsible will increase an organizations performance while pressure to meet performance objectives can also lead to unethical activities. Strategic planning sets out long term goals and objectives for a company so they can see where they want to be performance ways. It ensures that a company will have a good performance for a number of years, and not just for the present, it is a vital attribute for a company to half whether the company is large or small if it is to achieve its objectives and meet performance targets.Being market oriented means a company or organization reacts to what the customers want and all decisions taken are based around information about customers needs and wants rather than what the business thinks is right for the customer. A company that is shareholder oriented typically views the impact of business operations on profit, furthermore the length of concern for changes in business operations is usually short term such as meeting quarterly or annual results.

Ethics and Human Resources

Why is it important for companies to conduct Ethics Training? Conduct Ethics Training is important for companies because it not only involves doing what is right and proper, but it is also good for business. Ethical conduct is the basis for long-term success in any organization. Here are some of the many advantages to ethical conduct at work: * Ethical conduct promotes a strong public image for the organization. People respect an organization that makes ethical choices. Customers like doing business with an organization they can trust. * Ethical conduct makes the best use of resources. Money, time, and effort are put into productive activities rather than diverted for questionable purposes or personal gain. * Ethical conduct on the part of all employees also helps maintain quality and productivity. When employees follow ethical standards, they do not cut corners or short-change the company or its customers. * Ethical conduct assists the organization to comply with laws and regulations. What is ethical is also legal. * Ethical conduct ensures good and proper relationships with customers and vendors. * Ethical conduct boosts morale and promotes teamwork. When employees can trust one another and management, they can work together more harmoniously and effectively. Week two: What are the most critical steps to successful implement high-performance work systems? First, work flows are organized around key business processes, and people are often grouped into teams to carry out those processes. Second, high performance work systems include a number of human resource policies and practices: staffing, training, performance management, compensation, etc. , that are intended to enhance employee skills, knowledge, motivation, and flexibility. These practices take different forms, but are based on the belief that people are a critical competitive asset of the organization. Third, most high performance work systems rely on new approaches to leading employees. Often this means fewer levels of management and new roles for managers. Managers become facilitators and integrators and share responsibility for decision making and results with their employees. Discussion Board: * Discuss how would you go about diagnosing poor performance problems If I find the problem, I can work in the solution. To figure out what's causing the performance issue, you have to get to the root of the problem. In my opinion, performances depend of the ability and the motivation of the employee. Someone with 100% motivation and 75% ability can often achieve above-average performance. If an employee is not making enough effort is necessary increase pressure to see if performance increase. If the problem is the ability; for example over -difficult tasks, increase the pressure can aggravate the problem. The ability can be lower when the employee was promoted to a position that is to demanding for him or maybe they no longer have the motivation to realize a good performance. * Suggest ways in which the motivating value of merit raises may be increased. Ethics and Human Resources Policy In the consulting industry, ethics play a very important role. Ethics are the baseline for every business decision that is made. For this reason, all employees of the AJ Consulting firm are required to adhere to our strict ethics policy. AJ Consulting’s ethics policy is based on three areas. These areas are as follows. People AJ Consulting’s employees are the most important asset that we have. All employees will be treated with the highest respect and trust. Management is expected to lead by example and set the tone for our ethics program.They are expected to act and behave in the highest ethical manner. Through these actions they will enforce ethical decision making and guide subordinates through the development process. Open and honest communication is key to providing an environment that supports the development of people and business. All managers have an open door policy for employees to voice any concerns regarding violations of company policy. The Employee s are the eyes and ears of AJ Consulting and should be comfortable bringing any violations to the attention of management without fear of retaliation.All reported concerns of unethical behavior will be addressed and investigated in a timely manner, and the findings of the investigation will be shared company wide. The report of findings will be nonspecific to protect the privacy of our employees. We are an equal opportunity employer and take a zero tolerance stance against retaliation and discrimination. This includes all behaviors that are deemed harassing, abusive (both verbal and physical), and offensive. AJ Consulting is dedicated to providing an environment where every employee can unlock and reach their potential.All opportunities for advancement and self-improvement will be offered to all qualified personnel equally, thus allowing the employees of AJ Consulting to reach their full potential. Allowing employees to reach their full potential directly contributes to the success of our business. Employees should contact their manager or human resources if they feel that they have been harassed or discriminated against. Place (community) AJ Consulting is dedicated to improving the community in which we operate.To fulfill our obligation to improve our community, and to better understand our nonprofit customers, all employees will be required to volunteer eight hours per calendar year. Volunteer time can be during business hours and regular wages will be paid by AJ Consulting for this time. We will build trust in the community through our actions and credibility. To gain the public’s trust we will follow through on our commitments and operate with honesty and integrity. Under no circumstances will an employee of AJ Consulting act unethically or immorally without disciplinary action.If questions arise when considering a certain action or business deal consider the following questions. Will this action be perceived favorably by the public? Can AJ Consulti ng fulfill this commitment? Will this action help build trust within the community? Is this action legal? If you cannot answer yes to these questions, seek guidance from management. Profit AJ Consulting is not in business to make a profit. We make a profit to stay in business. A portion of our profits will be reinvested into our people and our community, thus reinforcing our commitment to the community and our people.No business should be done and profit made thereof, by violating our code of ethics or our high standards of integrity and honesty. Any violation or possible violations should be reported to a member of management. Ethics in Business Dealings While we strive to be competitive in the market; we will offer our services based on quality and ethical business decisions. AJ Consulting will not coordinate any of business decisions with our competitors to create an unfair and unethical advantage in the marketplace.We will also not accept gratuities or gifts from our customers o r competitors to gain an advantage. All of our services will be competitively priced based on company guidelines and not outside influences. AJ Consulting will conduct its business in accordance with all applicable laws, regulations, and company policies. To ensure that employees are familiar with and understand these laws and regulations; employees will be required to attend regular update meetings on a quarterly basis. It is every employee’s obligation to see that we are in compliance with governing law and regulations.Managers should be made aware of any violations or possible violations of laws, regulations, or company policies. Managers are then in turn, responsible for investigating any concerns brought to their attention in a timely manner. If the suggested violations are substantiated the manger is then required to take the appropriate steps to correct the violation. Gifts While negotiating a contract with a potential customer, no gifts or gratuities shall be given or received. Business dinners are permissible as long as they do not present the appearance of favoritism or any attempt to influence business decisions.We need to reinforce our reputation as a fair and ethical business and the appearance of favoritism can severely tarnish our reputation. Under no circumstances may an employee of AJ Consulting solicit gifts from their customers. After a contract is awarded, small gifts may be given or received if they are unsolicited and are of menial value. If you have any questions regarding whether or not a gift is appropriate contact a member of the management team to verify if accepting the gift violates company policy.Confidential Customer Information Our customer’s confidentiality is of the upmost importance to AJ Consulting. In order to build a trusting relationship; employees of AJ consulting will under no circumstances, use any information about our customers for the purpose of personal or financial gain. To avoid a conflict of intere st, no employee with a vested interest shall make recommendations or consult the organization in which they have stake in. Nor shall any employee divulge any sensitive or confidential information to anyone outside of the company.Our customer’s sensitive information shall be kept secure, and be used for the sole purpose of making recommendations for process improvement. We shall also ensure recommendations do not include our customer’s sensitive information to minimize the risk of leaking such information to the public. Ethics Training Program Within the first 90 days of employment, all new hires will attend an initial ethics training. This training will be facilitated by the Human Resources Department with the support of the employee’s first line supervisor.During the initial training the President and Chief Operating Officer of AJ Consulting will discuss the importance of ethics in the consulting industry. The human resources department will inform the new hire of the policies and procedures of AJ Consulting’s ethics program. Included in this training will be an overview of the laws and regulations that govern the consulting industry, AJ Consulting’s position on ethics, proper use and disposal of sensitive information, how to file an ethics complaint, resources available for ethics questions, and the disciplinary consequences of ethics violations.After the initial ethics training employees will be given and annual refresher training. The annual refresher training will cover all ethics violations or potential violations and how they affected the company and its reputation. Role playing will be used to evaluate how well employees understand the ethics program and how they use this knowledge in real life situations. The training will also update the employee on new rules and regulations governing the consulting industry. It will also review the disciplinary actions that may result from ethics violations.The violation reporting procedures and resources for ethics questions will be updated and passed on during the annual refresher training. Reporting Suspected Ethics Violations AJ Consulting takes the issue of ethics very seriously. That is why it is the responsibility of every employee of AJ Consulting to report all actual and suspected ethics violations in a timely manner. The likelihood of diverting a crisis is dramatically increased if we can respond to potential violations quickly. We have developed a quick and anonymous way for our employees to report ethics violations.If you wish to report an ethics violation anonymously we have set up an ethics hotline. The number for the ethics hotline is (800)ajethics. This hotline will direct you to our ethics officer during business hours. If you are calling outside regular business hours you will be directed to their voicemail. We have also setup an email account for those personnel who prefer to report ethics violations this way. The email address is [email  protected]consulting. com. You will receive a response within 48 hours of submitting a violation.The third way of reporting is by contacting any member of management or any member of the ethics compliance committee. Remember when reporting a violation, supply us with as detailed information as you can. This information should include dates, times, names, and companies. While all of this information is not required to file a complaint, it will help us investigate the issue. We do understand that ethics can be confusing, so if you have any questions about ethics or how ethics is applied in a given situation please reach out to our ethics officer who is also our human resources manager.If they cannot provide you with an answer they will research the situation and respond as quickly as possible. Monitoring the Ethics Program AJ Consulting is dedicated to providing the most efficient and stable work environment possible. Since a solid ethics program is the basis for our core values it i s very important for us to monitor and evaluate how effective this program is. Monitoring and auditing our ethics program allows us to become proactive in preventing ethical and illegal misconduct whereby the public’s trust and the company’s reputation may be damaged beyond repair.To fulfill this requirement AJ Consulting has implemented a compliance committee. The committee will consist of the president, chairman of the board of directors, human resources manager, and the accounting manager. They will be in charge of evaluating all aspects of this program. Quarterly first line supervisors will observe 10% of their employees. During the observation the supervisor should note any behaviors or decisions that could be seen as unethical. The observation should be documented and turned into the human resources department.Semiannually they will review all financial documents to ensure they are complete and accurate. They will look for any anomalies in the financial documents and investigate any discrepancies. The compliance committee will also verify that all financial reports are filed on time and give an accurate view of our company. Under no circumstance is it permissible to file reports that are misleading or false. Annually the committee will send out a workplace survey to gain the employee’s perspective.These surveys will be anonymous in order to allow employees to question or comment on any decision making or instances that they feel may be unethical. No place on this survey shall it ask for any information that may identify the person filling out the survey. This will allow honest and open feedback without the fear of retaliation. The compliance committee will review the annual training attendance, roll playing, supervisor observations, financial reports, and employee surveys and compile a state of ethics report that will be kept on record.This will allow AJ Consulting to look for trends in our ethical behavior and ensure that we are on the path to success and allow us to reevaluate and adjust our program as necessary. Biannually AJ Consulting will contract an outside agency to audit and evaluate our ethics program. They will look at our financial records, ethics reports, and reported violations to provide an unbiased assessment of our ethics program. AJ Consulting will use our internal audits and external audits to improve the ethics program and align our values, mission statement, and direction with ethics.Summary While every manager is responsible for the day to day ethics at AJ Consulting, every employee is responsible for doing business in an ethical manner every time. Under no circumstance is it permissible to conduct yourself in an unethical manner. We have assembled an ethics compliance committee that consists of the president, chairman of the board of directors, accounting manager, and human resources manager. The human resources manager is also the ethics officer for AJ Consulting. If you have any questio ns about ethics please contact one of these members.

Marketing Plan Segmentation Essays

Marketing Plan Segmentation Essays Marketing Plan Segmentation Essay Marketing Plan Segmentation Essay Marketing plan Segmentation: Tortilla Aztec In a nutshell, segmentation is the process of dividing a broad market into specific target group. In marketing, segmentation is crucial in creating a successful marketing strategy, because marketers are then able to identify consumers who have common needs and applications for the relevant goods and services. For example demographics such as age, gender and ethnicity are one of the many criteria when segmenting a market. For our marketing plan, we have focus upon building a tortilla company. Tortilla, which is a key component in many Mexican dishes, is favored not only by Latin American, but has also become a very popular ingredient in many western and Asian foods. The concept of tortilla is that it acts like a bread; people can apply almost any kinds of vegetables and meats, fold it or wrap it (depending on the style or preference) and bite it, its as simple as eating a hamburger. The tortillas that many of us eat today however have lost its traditional value. Nowadays Tortillas are designed and manufactured for mass consumption, and as a result fresh organic ingredients are left behind. As a tortilla expert we want to put an end to the blunt asset of 21 SST century tortilla and so our company has gone back to the basics; cooking tortillas the style a Mexican street vendor would do (read product part for more detail concerning tortilla-making). This idea of authentic Mexican tortilla is what our company will be trying to capitalize on; we depend on the idea that people are still concern about quality, not quantity. In marketing terms we are focusing on consumer preference, which is essential for us to identify what market segment we are going to target. We start with measuring possibility. First Step: Measuring Possibility All marketers know that the size of the market must be big enough to be worth targeting. According to statistic Canada as of 2001 244,400 people of Latin American origin lived in Canada. That year, they represented almost 1% of the total population of Canada (Statistic Canada). In Vancouver alone, there are approximately 28,575 Hispanics, which is a surprisingly big number considering, the distance it takes to travel between the two continents. Conclusion: the sample size proves to be substantial for our Tortilla Company to continue. Second Step: Segment growth It is very important for every business to analyze the prospect for growth. First we look at the number of tortilla producer in BC and identify who they are. The leading pioneer producer so far is a company called El Comma based in Burnable. Their tortillas are distributed in most of the major authentic Mexican restaurants such as La Tequila, Don Guacamole (closed for business), Salsa Agave etc. Another competitor is a smaller company called Donna Elastic based in Surrey. Their products are supplied mostly in specialty food stores across British Columbia, although its main business is focused upon delivery orders. Other Tortilla manufacturers only river Log retails canals sun as save-on Ana gateway superman et K . From a Dustless point of view the segment growth prospect looks to be very bright. Assuming that there are only two major competitors in BC, we can still capture a market-share of approximately 25%, which is around 7500 of Mexican people. According to statistic Canada, 7500 of these people earn an average income of $28000 (lower than the Canadian average income of $30000) however still a relatively sufficient income. Our findings illustrate that these Mexican people demand homemade corn tortillas compare to tortillas produce by big international brands. However the resources are not easily available with only two major companies providing the service. In conclusion: the Vancouver Hispanic market segment still has a very big room to grow. Third Step: Formulate narrower markets (Latino Community and Mexicans) McCarthy and Perpetual suggest forming sub-markets around what you would call your typical customer, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix. As previously discussed before, the central market we are targeting is the Latino community living in Vancouver, BC. Our main concern however is the Mexican community. This is where the 80120% rule applies being that Tortilla is the staple food in major Mexican dish. In the distribution and supply-chain analysis we have discussed the possibility of supplying Tortilla to major retailers such as Save-on-Food and Safely. This pursuit is quite risky, especially for a starting company like ours, because not only does it require a big investment (e. G. UAPITA for machineries), but also the fact our companys name has not been well established in the Tortilla business. It is a lactated risk however because of the following facts: For Mexicans to buy their Tortilla, they have to travel to specialty food markets, most of which are inconveniently located because of its walking distance to the nearest bus stop or Strain. Save-on and Safely on the other hand, are strategically located hence a more shopping friendly environment. The problem however is that quality homemade tortilla are only available in these boutique supermarkets. The tortillas sold in big retails are international brands such as Dittos where the product factory processed hence the poor plastic taste. This is where our tortilla company steps in; with our homemade authentic concept, we expect that there will be more incentive and attraction for more Mexicans to buy their Tortillas and along with their daily groceries. A win-win situation is at hand. Considering Other Markets (other possible area of growth) Previously we have also considered the possibility of aiming the Asian market, which is not surprisingly one of biggest market in Vancouver. We were looking at a specific sub-market with huge potential growth and we were lead to the Indian community. In BC alone, there are over 230,000 Indians, half of them residing in Surrey. Moreover with the Indian economy booming and IT outsourcing becoming the major part of the business, the continuity increase in the Indian population will surely double for the next coming years. This is backed by an analysis, which says India-based firms are starting to win larger-scale Canadian TIT contracts and growing six times faster than traditional Tier 1 providers in TO. Our analysis however results us in not entering ten market. Nine mall Drawler we race was culture. Nine Animal culture Known to De very strong are less likely to substitute their values to that of other cultures. This is shown from their preference of food. Curry the staple food for an Indian dish is not easily substitute and this is proven from our Tortilla survey; when sales, compare with what you usually have with your cu rry, would you say that this Tortilla is the best in terms of taste? 3 out of 30 Indians said no and 5 of them even gave the opinion of sticking with the traditional Indian Root when eating the curry because the two dishes already complement very well with each other. Likewise, we also discovered the Red Mole which is the other dipping sauce we used for the marketing survey asset much more delicious on the tortilla compared to when we dipped it in the Curry. In conclusion the taste off food blends in harmony when it is applied with the original traditional ingredients. This finding has led us to the conclusion of canceling out the Indian Market. Mainstream Market The mainstream market is a very broad market. It is the most dominant market and therefore has the biggest potential for growth. The people inside this market are usually not tied to buying one specific product; rather, they buy product that are in trend and replace it once it has gone out of trend. This is very apparent in markets such as technology and fashion where products come and go very quickly. The mainstream market for Tortilla can be found in big retails. As mentioned before, tortillas brands supplied in these big retails are well known international brands such as Dittos. The market sadly are used to consuming these low quality processed products and as a result many of them are not aware of what home made Mexican tortillas taste like. This situation however is an advantage for our company because of one important fact: our tortilla is a newly introduced product line. A new product line meaner that there is big room for growth and for our company to fully establish our tortilla in an existing market it will most likely require some time. For example, we need to consider factors such as Canadian housewife. These housewife play a vital role to our success in the mainstream market because they the ones who decide what goes inside the grocery; instead of the usual bread and butter for breakfast we can convince them to substitute to our low calorie home made tortilla. Once these housewife have gained more knowledge about our reduce and realized the benefit of it, we hypothetically have secured a very major part of the Canadian market Niche Market Another important contributing factor to the popular rise of Tortilla, is professional working segment. With their limited time constraints, this specific group of people prefers foods that are on the go and Tortilla is the perfect complement to this kind of lifestyle. An analysis also shows that Tortilla can fill up to 52% of your daily fiber needs and contains low calorie: perfect from a marketing standpoint because these office working people are assume to have high disposable income and therefore emend more quality alternatives such as the home made Tortillas our company produces. Another important trend we have realized is how much Vancouver people value healthy and active lifestyle. This is proven from little things such as the long lines in whole-food supermarket, the availability of vegetarian restaurants, the number of Luncheon stores across Vancouver and etc. Conclusion: Vancouver people, especially the locals are willing to pay for healthier alternatives, and with the concept AT our Menominee tortilla we can capture tons Log part AT segment. Ten market

Geography of the United States of America

Geography of the United States of America The United States of America is the third largest country in the world based on population and land area. The United States also has the worlds largest economy and is one of the most influential nations in the world. Fast Facts: U.S. Geography Population:  325,467,306 (2017  estimate)Capital:  Washington D.C.Area:  3,794,100 square miles (9,826,675 sq km)Bordering Countries:  Canada  and  MexicoCoastline:  12,380 miles (19,924 km)Highest Point:  Denali  (also called Mount McKinley) at 20,335 feet (6,198 m)Lowest Point:  Death Valley  at -282 feet (-86 m) Independence and Modern History of the United States The original 13 colonies of the United States were formed in 1732. Each of these had local governments and their populations grew quickly throughout the mid-1700s. However, during this time tensions between the American colonies and the British government began to arise as the American colonists were subject to British taxation but had no representation in the British Parliament. These tensions eventually led to the American Revolution which was fought from 1775-1781. On July 4, 1776, the colonies adopted the Declaration of Independence and following the American victory over the British in the war, the U.S. was recognized as independent of England. In 1788, the U.S. Constitution was adopted and in 1789, the first president, George Washington, took office. Following its independence, the U.S. grew rapidly and the Louisiana Purchase in 1803 nearly doubled the nations size. The early to mid-1800s also saw growth on the west coast as the California Gold Rush of 1848-1849 spurred western migration and the Oregon Treaty of 1846 gave the U.S. control of the Pacific Northwest. Despite its growth, the U.S. also had severe racial tensions in the mid-1800s as African slaves were used as laborers in some states. Tensions between the slave states and non-slave states led to the Civil War and eleven states declared their secession from the union and formed the Confederate States of America in 1860. The Civil War lasted from 1861-1865 when the Confederate States were defeated. Following the Civil War, racial tensions remained through the 20th century. Throughout the late 19th and early 20th centuries, the U.S. continued to grow and remained neutral at the beginning of World War I in 1914. It later joined the Allies in 1917. The 1920s were a time of economic growth in the U.S. and the country began to grow into a world power. In 1929, however, the Great Depression began and the economy suffered until World War II. The U.S. also remained neutral during this war until Japan attacked Pearl Harbor in 1941, at which time the U.S. joined the Allies. Following WWII, the U.S. economy again began to improve. The Cold War followed shortly thereafter as did the Korean War from 1950-1953 and the Vietnam War from 1964-1975. Following these wars, the U.S. economy, for the most part, grew industrially and the nation became a world superpower concerned with its domestic affairs because public support waivered during previous wars. On September 11, 2001, the U.S. was subject to terrorist attacks on the World Trade Center in New York City and the Pentagon in Washington D.C., which led to the government pursuing a policy of reworking world governments, particularly those in the Middle East. Government of the United States The U.S. government is a representative democracy with two legislative bodies. These bodies are the Senate and House of Representatives. The Senate consists of 100 seats with two representatives from each of the 50 states. The House of Representatives consists of 435 seats and are elected by the people from the 50 states. The executive branch consists of the President who is also the head of government and chief of state. The U.S. also has a judicial branch of government that is made up of the Supreme Court, the U.S. Court of Appeals, U.S. District Courts and State and County Courts. The U.S. is comprised of 50 states and one district (Washington D.C.). Economics and Land Use in the United States The U.S. has the largest and most technologically advanced economy in the world. It mainly consists of the industrial and service sectors. The main industries include petroleum, steel, motor vehicles, aerospace, telecommunications, chemicals, electronics, food processing, consumer goods, lumber, and mining. Agricultural production, though only a small part of the economy, includes wheat, corn, other grains, fruits, vegetables, cotton, beef, pork, poultry, dairy products, fish and forest products. Geography and Climate of the United States The U.S. borders both the North Atlantic and North Pacific Oceans and is bordered by Canada and Mexico. It is the third largest country in the world by area and has a varied topography. The eastern regions consist of hills and low mountains while the central interior is a vast plain (called the Great Plains region) and the west has high rugged mountain ranges (some of which are volcanic in the Pacific Northwest). Alaska also features rugged mountains as well as river valleys. Hawaiis landscape varies but is dominated by volcanic topography. Like its topography, the climate of the U.S. also varies depending on location. It is considered mostly temperate but is tropical in Hawaii and Florida, arctic in Alaska, semiarid in the plains west of the Mississippi River and arid in the Great Basin of the southwest. References Central Intelligence Agency. (2010, March 4). CIA - the World Factbook - United States. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/us.htmlInfoplease. (n.d.). United States: History, Geography, Government, Culture - Infoplease.com. Retrieved from infoplease.com/ipa/A0108121.html

Employer-Employee Relationship Essay Example | Topics and Well Written Essays - 1750 words

Employer-Employee Relationship - Essay Example It fulfils the aspirations of millions around the globe, and makes every member a part of the universal whole and hurtles towards a chosen path and on to destiny. It involves a culture that is flexible, unique and peculiar to the specific organization or industry. It also involves administration, supervision, evaluation, performance, productivity, motivation, morale, and discipline. In short, it is the creation of a new dimension in relationship based on mutual understanding, trust, objectives, principles and routines. (Employee Relations Series) In the course of its existence, an organization settles down to achieve its aims and targets. The most important asset of the organization is its human resource. All the activities from the initial stage of acquiring an order to execution and delivery are dependent on human skills at every level and stage. The internal activities of an organization consist not only of executing orders or rendering services, but also constantly looking after its own position and welfare, which is the welfare of its employees. In the present economic scenario, policies and procedures relating to employee- related issues are the quick fix hire and fire routine, although enlightened management may not arbitrarily use them. There needs to be good deal of resilience and flexibility. Policies and procedures serve as guidelines and channels of hope to an aggrieved employee or group of employees with specific grievance. The emphasis is on the fact that the management is willing to lend a ear to an employee, thereby indicating the importance of the employee as an individual in the management's eyes. The management must also make it clear to the employee that they are aware of his good record and are appreciative about it. This emphasis on the capability and contributions of the individual helps to create a congenial atmosphere assuaging the aggrieved employee or group of employees right away. It wins the loyalty of the employee and exponentially serves to rejuvenate the employees' morale. Traits In the current economic and market scenario, there is less scope for white elephants and sycophants. Along with team management abilities, the people in charge are expected to endow their functions with an eye for talents and find out the aspirations of the employees under them. Understanding human resource and its potential and goals not only help employers to fathom the depth of their employees' capacities but also enable them to delegate responsibilities effectively and equip them with the means to effectively handle the day to day routines with foresight and fortitude. The layers of the managerial hierarchy have drastically reduced after the dawn of the electronic and information era. It is more empowerment based, and even the employee in the lower rung of the hierarchy is aware of his importance in the eyes of the management and how to bargain for better prospects. An important aspect of horizontal hierarchy is